Rebranding B2B formats

The XING and the onlyfy brand are being merged into the XING logo.

Welcome back, B2B

The B2B brand onlyfy is being strategically re-merged with the XING brand, which from then on is serving both sides of the job market (job search and recruiting).

This means that all CRM assets under the umbrella of the New Hiring Academy need to be rebranded, starting with the New Hiring Academy logo and the redesign of all ad templates.

New Hiring Academy logo.

Up until then the templates used the onlyfy brand palette pretty much at random.

A variety of LinkedIn banners promoting various CRM formats by the brand onlyfy. They use the same design, simply different colours occasionally.


After comprehensive conversations with the B2B marketing team I decide to map specific looks and formats to the respective steps in the customer funnel:

See (Awareness, first contact)

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Think (share knowledge, build connections)

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Do (Onboarding, product introductions)

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Care (Customer success management)

Now they correspond visually to their distinctive purpose:

1. See

Grabbing the attention

Two LinkedIn banners promoting acquisition events to raise awareness. They use bright colours and graphics as well as photos of the speakers to grab attention.

2. Think

Focus on content

Two LinkedIn banners promoting indepth talks on recruiting topics. They are less complex and highlight the talk itself.

3. Do

Visuals connecting to the product

Two LinkedIn banners promoting product introductions with abstract depictions of the product interface.

4. Care

Smooth upskilling for existing customers

Two LinkedIn banners promoting customer care sessions and workshops. They are much more subdued in colour.
Portfolio