Digital Editorial

Mockup of two stacked copies of the whitepaper “Which recruiting message suits you?”

Content that pops

Whitepapers tailored to customer interests are an important acquisition and retention tool for the B2B segment.

These are two examples of the last 5 years (before and after the design update).

Cover of the digital whitepaper for XING ProBusiness with a mint colour intro fond and a sales woman on the phone. The design is clean and graphical with a white fond, bold icons and occasional splashes of colour.

Digital whitepaper for the XING ProBusiness membership

Digital whitepaper with bold lime colours and a young man of colour laughingly scratching his head, the headline “which recruiting method suits you?”. The whitepaper uses plenty of white with spaces of bold colour and high contrasts with quirky sticker graphics strewn throughout.

A whitepaper extension from the 1st edition of the HIRE magazine