The jobs network
XING as repositioned itself on the market, from a traditional professional network to a jobs platform under the new work movement banner that stands for exactly one thing: Finding jobs (B2C) and finding talents (B2B).
The claim “XING — Das Jobs-Netzwerk” (XING, the jobs network) is the umbrella for a twin campaign with a new, fresh and most of all approachable look that aims to clearly communicate to job seekers and recruiters: XING has changed! Less of the jabbering and the ego stroking more of what matters: perfectly matching jobs and talents.
Finding the right job — B2C
For the B2C segment we launched a 360° campaign including TV, online spots, wurden neben den TV und Online-Spots social media posts, paid social and content material.
In addition we incorporated our sponsoring for the Baller League. By branding the live stream as well as the event hall we told the mainly younger audience (16 – 27yo) about the XING fresh up and to raise awareness on all things job search.
Finding the right talent — B2B
The twin campaign for the B2B segment focusses especially on online marketing, social media and paid social extension.
The visuals are picking up the TV spots and visually align with the B2C campaign, albeit with a stronger focus on performance optimisation and lead generation.
The consistency throughout both campaign strengthens the message: XING is the go-to address for both sides of the job market.