Trade fairs

A mood photograph of a young woman enjoying engaging with the game console on a crowded event.

Winning over the young’uns

XING has a strong interest in students as a target audience and is using job fairs to address young talents.

It’s important to hit the right notes with a mixture of tipps for entry level jobs, prize draws and interactive games without being cringe. But most importantly we needed to turn around the preconception that XING is just for well-established professionals.

The entrance to a XING trade fair floor with a giant white XING search bar serving as the entrance door.
Two flyers for the XING Job world fair. One informing about the event with pictures of young people and one promoting a prize draw to win an iPad.

For this I design event material, digital ads, merchandise and building signage. But one of the elements was a particular joy to create: a retro style game console that lets students learn facts about the job market and how XING can help them in a fun and immersive way.

And of course, there was swag to win, too.

In addition to conceptual work, I design the console and the game interface, as well as the surrounding communication material.
Since then the consoles are being brought along to each new student fair.

Front design of a retro-looking arcade style console cabinet in XING greens and a touch display in the upper half. Light bulbs run down to a latch from which you can collect a ball that tells you if you have won a prize.
Welcome screen of a XING quiz game.
Choose your avatar screen. Various cute illustrated avatars. A smug looking unicorn is highlighted.
A sorting task.
An estimation task with a slider.
A multiple choice question.
An answer screen featuring a meme from Toy Story.
A congratulation screen showing your avatar and confetti, telling you that you have won the game.


The website promoting the XING Job World event, including the agenda points and the featured speakers, with an application form to become a game show participant on the event. It is very bright with a highlights in vibrant XING colours.

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