General practitioner

An assortment of brand touchpoints for the doctor, including website, business card and a branded tote bag.

Branding

A nice side challenge: my brother has opened a general practice for which I create the entire branding, including logo, stationery, brief and organise a photo shoot, merchandise and the patient room waiting screens.

Find the website project below.

Logo Allgemeinarztpraxis Theißen
  • holistic
  • open
  • layered
  • fresh

Three logo colours uniting his three competence fields: general practice, flight medecine and palliative medicine.

Branded objects

Mockup of the front and back of a business card of Christopher Theissen, General practitioner. The C of the logo is a large graphic element on the back.
A grey linen branded tote bag containing a branded note pad.
Branded giveaways such as a stamp, a pill box, a biro and an FFP2 mask
Branded stationery as an information paper.

Branded stationery and patient giveaways. The focus was on creating actually useful giveaways in a practice context that had been produced sustainably. The merchandise was handed out when needed, (e.g. a mask or a tote bag for taking home medical reports) in order to reduce waste.

Imagery

A tv set showing patient info creen with the logo, information on vaccination availability and a vaccination illustration.
Illustration in brand colours of a doctor having a video call with a patient.
Illustrations in brand colours of a person proudly wearing a face mask and a person sitting on a chair showing off the bandaid on their arm from being vaccinated.

Illustrations for the patient screen in the waiting room.

A medical assistant bandaging the knee of an elderly patient.
A medical assistant standing in a laboratory and laughing confidently into camera.
Shot through a plant over the desk at a medical assistant happily smiling.
Over shoulder shot from a patient facing the doctor at the desk, smiling back at them.
A toddler being carried by a woman and handing over their insurance card to the receptionist.
Shot from a receptionist’s point of view on a young girl at the counter, smiling.

Pictures from the photo shoot with real staff members and patients. The goal is to show a modern, open and friendly surgery that feels trustworthy. competent and inviting. Photographer: Michael Miklas

The website

For the general practice of my brother I have conceived and designed a website and collaborated with a freelance frontend developer. It is still WIP since some areas are yet to be set up incrementally.

Important elements to be included are:

  • opening times and contact
  • a booking tool implementation via iFrame
  • photographic moods
  • a news banner for important announcements
  • competence fields and services – a blog page to include news clippings, announcements and important changes
Desktop wireframes of the website with various stages and functions, and a tablet view below.

Wireframe mobile view

Mobile wireframe of the website with various stages and functions.

Finished start page layout:

Desktop and mobile view of the website. The mobile view has no mood photo in order to put focus on relevant information such as opening times and contact.

Link to website: https://allgemeinarztpraxis-theissen.de/

Portfolio